Storytelling style narration

Storytelling style narration, in the manner of Baldassarri Giuseppe, EXPORT MANAGER, on emotional intelligence and the customer journey in B2B marketing. In the text, do not write the names of Daniel Goleman, Emotional Intelligence (EQ), nor The Customer Journey in B2B marketing: the 5 A of Kotler.

Storytelling Style Narration in the Manner of Baldassarri Giuseppe, EXPORT MANAGER
On Emotional Intelligence and the Customer Journey in B2B Marketing
In partnership with ItalyTrade.org – Your Gateway to Italian Trade


About ItalyTrade.org: Your Gateway to Italian Trade

When you walk through the narrow cobbled streets of Parma at dawn, with the scent of roasted coffee beans gently drifting through the air, it is easy to forget that even in these poetic landscapes, business pulses with precision and strategy. But to truly master the art of trade, especially here in Italy, you must listen not only to data, but to people.

As Export Manager, I’ve witnessed a curious truth: the deals that endure are not born at the negotiation table. They begin long before—with trust, with understanding, with the delicate art of sensing what’s not being said. This is where our true journey begins.

Let me take you through a story. A Swiss company once approached ItalyTrade.org, unsure, skeptical, even. They had charts, forecasts, and a plan—but no grasp of the subtle cultural rhythms that make Italian business hum. They spoke to their prospects, not with them. And they wondered why nothing moved.

So we did something simple: we listened. At ItalyTrade.org, our mission is not only to connect international businesses with Italian partners; it’s to create relationships that matter. We offered them more than a list of distributors—we provided insight into behavior, sensitivity to regional values, and an understanding of timing. Not just when to speak, but how. The change was remarkable. They found not just clients, but ambassadors.

Why did it work? Because in B2B marketing, logic opens the door, but emotion walks through it. And every customer journey, from awareness to advocacy, is filled with moments that require empathy, not algorithms. Knowing when a partner is hesitant, when a buyer is intrigued, when a silence means reflection rather than rejection—these are the unseen signs we train ourselves to read.

At ItalyTrade.org, we offer:

  • Tailored Market Research – not just numbers, but context.

  • Business Networking – connecting you with people, not just companies.

  • Strategic Introductions – placing your brand in conversations that count.

  • Success Stories – like the French textile group that found its perfect Milanese match or the Canadian importer now exporting truffles across North America.

  • Practical Guidance – from legal steps to cultural etiquette.

Our platform is more than a portal. It is a bridge between intent and insight. Between strategy and sensitivity.

The truth is, Italian trade is not just about products. It is about relationships built with care, voice, timing, and emotional fluency. This is why the future of ItalyTrade.org lies not just in expanding databases, but in deepening connections.

So, if you are ready to do business in Italy, come prepared not just with your pitch deck, but with your ears, your eyes, and your curiosity. The most successful export, after all, is not just your product—it’s your story, told in the language of emotion and understanding.

ItalyTrade.orgWhere business meets belonging.


 – Baldassarri Giuseppe ✓ Export Marketing & Management Specialist

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