DESTINATION MANAGEMENT & MARKETING Itravelinitaly.it

Caso Studio: "Italythingstodo.it"

Ecco un caso ipotetico basato su un’azienda individuale nel settore del turismo esperienziale in Italia.

Caso Studio: "Italythingstodo.it – Turismo Esperienziale" di Giuseppe Baldassarri

Descrizione del Business

L’azienda offre esperienze di viaggio uniche in Italia, come tour enogastronomici, visite guidate a borghi storici, attività outdoor (trekking, bike tour, kayak), e workshop culturali. Si rivolge a turisti italiani e stranieri alla ricerca di esperienze autentiche e personalizzate.

Schema di Spese e Finanziamento

Spese di investimento Importo IVA esclusa (€) IVA (22%) (€) Importo IVA inclusa (€) Stima quota ammortamento (€)
Lavori di ristrutturazione e adattamento locale (ufficio) 5.000 1.100 6.100 1.220
Arredi (scrivania, sedie, scaffali) 1.500 330 1.830 366
Macchinari o attrezzature (e-bike, attrezzatura per tour) 8.000 1.760 9.760 1.952
Piccole attrezzature (GPS, radio guida, action cam) 2.500 550 3.050 610
Registratore di cassa 400 88 488 98
Postazione informatica (PC, software, stampante) 2.000 440 2.440 488
Sito web professionale 3.000 660 3.660 732
Logo e branding 800 176 976 195
Spese di costituzione impresa individuale 500 110 610 122
Insegna da esterno 700 154 854 171
Totale 24.400 5.368 29.768 5.952
Altre spese di start-up Importo IVA esclusa (€) IVA (22%) (€) Importo IVA inclusa (€)
Deposito cauzionale (2 mensilità) 2.000 0 2.000
1° mensilità affitto 1.000 0 1.000
Registrazione contratto 300 0 300
Allaccio utenze (luce, gas, internet) 700 154 854
Insegna vetrofania 300 66 366
Corsi formazione abilitanti (turismo e sicurezza) 1.000 220 1.220
Spese di avvio impresa individuale 500 110 610
Magazzino iniziale (attrezzature, gadget, packaging) 1.500 330 1.830
Assicurazione RCT/professionale 1.200 0 1.200
Spese di registrazione dominio, PEC, fatturazione elettronica 300 66 366
Pubblicità di lancio (Google Ads, social, brochure) 2.500 550 3.050
Kit sicurezza (pronto soccorso, DPI) 500 110 610
Corso base dei rischi 500 110 610
Totale 12.300 1.716 14.016

Fabbisogno Finanziario Totale

  • Spese di investimento: € 29.768
  • Altre spese di start-up: € 14.016
  • Totale generale: € 43.784

Fonti di Copertura

Fonte Importo (€)
Capitale proprio 15.000
Fido bancario 10.000
Contributi a fondo perduto (Regione/UE) 15.000
Tassi agevolati (prestito Invitalia) 3.784
TOTALE 43.784

Conclusioni

Questo esempio mostra un budget realistico per un’attività di turismo esperienziale. Le spese principali riguardano attrezzature per i tour, la realizzazione del sito web e le spese di avvio. Il finanziamento è una combinazione di capitale proprio, prestiti bancari e agevolazioni pubbliche.

Ti sembra un buon modello? Vuoi personalizzarlo ulteriormente? 😊

Giuseppe Baldassarri Destination Marketing & Management Consultant

Let’s Create Your Italy

  

Top Italy Things to Do: Explore the Best of Italy
Narration by Baldassarri Giuseppe, Destination Marketing & Management Consultant
"Italy Things to Do | Discover Italy’s Essence"

Introduction to Italy: A Gateway to Culture and History

Italy is not just a destination—it’s a dialogue between the past and present, a journey that begins the moment curiosity awakens. It calls to the traveler’s deeper sense of self, offering not only places to see but emotions to feel. From the cadence of daily life in a sunlit piazza to the majesty of ancient ruins, Italy is a gateway to both discovery and connection.

The Rich Historical Background of Italy

Every stone in Italy tells a story. It’s a country where history is not confined to museums—it lives in the streets, whispers from the amphitheaters, and glows in cathedral stained glass. For the thoughtful traveler, these aren’t just relics of the past—they’re meaningful encounters that spark reflection and awe.

Why Italy is a Must-Visit Destination

Italy moves people, not just through beauty, but through the depth of experience. It satisfies a range of human desires: adventure, meaning, indulgence, and inspiration. Whether it’s a solo traveler seeking introspection or a business guest exploring opportunities, Italy adapts and responds to what each visitor needs, often before they even realize it themselves.

Top Cities to Visit and Things to Do

Rome: The Eternal City

Rome doesn’t ask for your attention—it commands it. Walking through its streets, you're enveloped in a powerful blend of empire, elegance, and everyday life. The Coliseum, the Vatican, the fountains—they’re not just stops on a tour, they’re moments of wonder that shift your inner perspective.

Florence: The Cradle of the Renaissance

Florence awakens a traveler’s imagination. This city breathes art, and its streets are an invitation to think, to feel, and to create. Whether gazing at Michelangelo’s David or sipping wine under Tuscan skies, Florence offers the kind of depth that lingers long after your visit ends.

Italy's Natural Wonders and Landscapes

The Majestic Dolomites

There’s something transformative about standing before the Dolomites. These towering peaks inspire both humility and exhilaration. They’re a space where the external journey meets the internal, where stillness and movement co-exist in sublime balance.

The Beautiful Amalfi Coast

This coastline doesn’t just please the eye—it stirs the heart. Clinging to cliffs and kissed by Mediterranean sun, the Amalfi Coast is a sensory poem. Every winding road, every sea breeze, speaks to life’s richness and the joy of slowing down to savor it.

Culinary Delights: Italy Things to Do for Food Lovers

A Journey Through Italian Cuisine

Food in Italy is not merely nourishment—it’s a narrative, a celebration, and often, a love letter to tradition. Sharing a meal becomes a bridge to understanding the culture, the people, and the land itself. It’s where authenticity meets generosity, plate by plate.

Must-Try Dishes Across Italy

From truffle risotto in the north to Neapolitan pizza in the south, every dish tells a regional story. Each bite is a chance to experience place and memory simultaneously, reminding us how powerful and emotional taste can be when rooted in identity.

Cultural Experiences: Engaging with Italian Art and Festivals

Festivals in Italy are not staged performances—they are living traditions. Whether it’s a medieval reenactment in Siena or a contemporary art show in Venice, these events pull you in, not as a spectator, but as a participant in something timeless and heartfelt.

Travel Tips for Exploring Italy

To fully enjoy Italy, travel with an open mind and a responsive heart. The most enriching journeys are not always the ones most planned—they’re the ones where you allow space for emotion, spontaneity, and unexpected connections. Italy rewards those who travel with awareness, curiosity, and care.

Conclusion: Discover Italy’s Essence

Italy is more than a list of attractions. It’s an emotional experience that evolves with every step, every conversation, every sensation. Italy is the ultimate destination for those who seek not just to see but to feel. And its essence? It lies in how deeply it moves you. 

– Baldassarri Giuseppe

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