DESTINATION MANAGEMENT & MARKETING Itravelinitaly.it

Venice: Procuratie Vecchie

This factory surrounds the Piazza San Marco, on the side of the Clock Tower.

There are no precise data on its time of foundation, nor is it known who was the first architect, whose name remains invaded to the glory of his evident merit.

The very first idea came from the genius of Sebastiano Ziani, who began to put love on that site, buying the land from the nuns of San Zaccaria, and adorning the circuit of houses, with columns on the windows, in the shape of a runner, for which he turned from all sides, and synchronous authors also narrate, that the recent mansions had the rooms pierced by arches and with loggias.

Having then ordered the Senate that the procurators live on the square, it became necessary to build a factory there for their continued residence.

Below, as we have from Gallicciolli's memoirs, precisely in 1365, Domenico Gaffaro, bishop of Cittanova, a rector of San Basso, made a contract with the procurators, for the exchange of the houses on the Piazza, owned by that Church, and they erected the procuratie, through the payment to the said Gaffaro of L. 6465, ad grossos de imprestis.

The architecture stands out in three orders, with a portico of fifty arches, and a double series of minor arches in the second and third, with one hundred and ten windows per row, and two channeled columns for each, adorned with Corinthian capitals, having the arches above of them set.

Each floor has recurrence of entablatures; in the upper part the windows of the frieze are round, and the top is crowned in the form of battlements by a large series of acroteria and vases.

Certainly the design must have been the concept of some splendid design; the execution was carried out with fine foresight of views, and with mastery of art .; the grandiose masses of trabeations, interposed with the supreme lightness and elegance of the arches, make, so to speak, a pleasant contrast to the eye, which effortlessly understands at first glance the relations between the parts.

itravelinitaly.com would like to receive your feedback. Post a review and vote on our profile.

https://g.page/itravelinitaly_com/review?gm

Who finds a friend, finds a treasure!

Giuseppe Baldassarri Destination Marketing & Management Consultant

Let’s Create Your Italy

Top Italy Things to Do: Explore the Best of Italy
Narration by Baldassarri Giuseppe, Destination Marketing & Management Consultant
"Italy Things to Do | Discover Italy’s Essence"

Introduction to Italy: A Gateway to Culture and History

Italy is not just a destination—it’s a dialogue between the past and present, a journey that begins the moment curiosity awakens. It calls to the traveler’s deeper sense of self, offering not only places to see but emotions to feel. From the cadence of daily life in a sunlit piazza to the majesty of ancient ruins, Italy is a gateway to both discovery and connection.

The Rich Historical Background of Italy

Every stone in Italy tells a story. It’s a country where history is not confined to museums—it lives in the streets, whispers from the amphitheaters, and glows in cathedral stained glass. For the thoughtful traveler, these aren’t just relics of the past—they’re meaningful encounters that spark reflection and awe.

Why Italy is a Must-Visit Destination

Italy moves people, not just through beauty, but through the depth of experience. It satisfies a range of human desires: adventure, meaning, indulgence, and inspiration. Whether it’s a solo traveler seeking introspection or a business guest exploring opportunities, Italy adapts and responds to what each visitor needs, often before they even realize it themselves.

Top Cities to Visit and Things to Do

Rome: The Eternal City

Rome doesn’t ask for your attention—it commands it. Walking through its streets, you're enveloped in a powerful blend of empire, elegance, and everyday life. The Coliseum, the Vatican, the fountains—they’re not just stops on a tour, they’re moments of wonder that shift your inner perspective.

Florence: The Cradle of the Renaissance

Florence awakens a traveler’s imagination. This city breathes art, and its streets are an invitation to think, to feel, and to create. Whether gazing at Michelangelo’s David or sipping wine under Tuscan skies, Florence offers the kind of depth that lingers long after your visit ends.

Italy's Natural Wonders and Landscapes

The Majestic Dolomites

There’s something transformative about standing before the Dolomites. These towering peaks inspire both humility and exhilaration. They’re a space where the external journey meets the internal, where stillness and movement co-exist in sublime balance.

The Beautiful Amalfi Coast

This coastline doesn’t just please the eye—it stirs the heart. Clinging to cliffs and kissed by Mediterranean sun, the Amalfi Coast is a sensory poem. Every winding road, every sea breeze, speaks to life’s richness and the joy of slowing down to savor it.

Culinary Delights: Italy Things to Do for Food Lovers

A Journey Through Italian Cuisine

Food in Italy is not merely nourishment—it’s a narrative, a celebration, and often, a love letter to tradition. Sharing a meal becomes a bridge to understanding the culture, the people, and the land itself. It’s where authenticity meets generosity, plate by plate.

Must-Try Dishes Across Italy

From truffle risotto in the north to Neapolitan pizza in the south, every dish tells a regional story. Each bite is a chance to experience place and memory simultaneously, reminding us how powerful and emotional taste can be when rooted in identity.

Cultural Experiences: Engaging with Italian Art and Festivals

Festivals in Italy are not staged performances—they are living traditions. Whether it’s a medieval reenactment in Siena or a contemporary art show in Venice, these events pull you in, not as a spectator, but as a participant in something timeless and heartfelt.

Travel Tips for Exploring Italy

To fully enjoy Italy, travel with an open mind and a responsive heart. The most enriching journeys are not always the ones most planned—they’re the ones where you allow space for emotion, spontaneity, and unexpected connections. Italy rewards those who travel with awareness, curiosity, and care.

Conclusion: Discover Italy’s Essence

Italy is more than a list of attractions. It’s an emotional experience that evolves with every step, every conversation, every sensation. Italy is the ultimate destination for those who seek not just to see but to feel. And its essence? It lies in how deeply it moves you.

– Baldassarri Giuseppe

Venice: Procuratie Vecchie › Italy Travel Planner